Resume
Professional Experience
2024-Present
Director of Growth Marketing
Prendio | BioProcure
Burlington, MA
As Director of Growth Marketing at Prendio-BioProcure, I lead the development and execution of a full-funnel marketing strategy focused on accelerating lead generation, conversion optimization, and brand positioning in the biotech procurement space.
I oversee multi-channel demand generation, integrating ABM methodologies, paid media, content marketing, and automation to drive revenue growth. By leveraging audience segmentation, data-driven insights, and continuous A/B testing, I optimize campaign performance and enhance engagement with high-value biotech founders and C-suite decision-makers.
I work cross-functionally with sales, product, and customer success teams to ensure a cohesive buyer journey, while also advising executive leadership on go-to-market strategies, competitive positioning, and emerging market opportunities.
2022 - 2024
Senior Marketing Manager
OpenView Venture Capital
Boston, MA
After my first year, I was quickly promoted to Senior Marketing Manager.
I oversaw the development and implementation of comprehensive multichannel digital marketing strategies. My leadership resulted in a 30% increase in organic traffic and a 15% rise in paid traffic within a single fiscal quarter for 2021. Notable achievements include scaling paid advertising on Google Search and LinkedIn Ads, where I significantly lowered the cost-per-click to under $10 and increased conversion rates by 20%.
I was instrumental in enhancing team productivity through the integration of AI-driven automation tools and Zapier, streamlining workflows to ensure timely delivery of marketing projects.
2021 - 2022
Marketing Manager
OpenView Venture Capital
Boston, MA
In my role as Marketing Manager, I executed targeted marketing initiatives that drove a 25% improvement in conversion rates through personalized drip email campaigns utilizing HubSpot.
I spearheaded SEO enhancements and content updates for OpenView's website via WordPress, boosting search engine visibility and performance. My expertise in A/B testing across various channels significantly optimized conversion tracking and overall marketing efficiency.
2019 - 2021
Integrated Marketing Manager
ReadCube
Cambridge, MA
In my second year at ReadCube, I was promoted to Integrated Marketing Manager.
I managed and optimized paid social campaigns across platforms like Google, Twitter, and LinkedIn Ads, leveraging detailed analytics to refine marketing strategies and explore new digital channels.
I was responsible for the technical aspects of advertising platforms, ensuring consistent data reporting through Google Tag Manager. My strategic marketing efforts generated over $300k in ARR for 2018.
2017 - 2019
Marketing Associate
ReadCube
Cambridge, MA
As the 5th hire for the B2B/B2C SaaS company I contributed to the development and execution of go-to-market strategies aligning with the company's rebranding efforts, which aimed to drive results across various stages of the marketing funnel.
I managed daily social media operations, focusing on content scheduling, monitoring, and engagement analysis.
I also performed keyword research and competitive analysis to identify growth opportunities and optimize content for both paid and organic reach.
2016 - 2017
Corporate Development Associate
B.Good
Boston, MA
In my early career at B.Good, I assisted the VP of Development and Marketing with data analysis and strategic planning for purchasing decisions.
I played a key role in monitoring program budgets, managing costs, and conducting regular financial reporting to the leadership.
My efforts were crucial in establishing purchasing standards that emphasized value, economies of scale, and stringent adherence to budget constraints.
Education
2012 - 2016
Bachelor of Science in Marketing
Double Minor: Economics & Finance
Providence College
Providence, RI
My academic journey laid a robust foundation for my career in digital marketing. The immersive liberal arts curriculum honed my strategic thinking and equipped me with the latest industry insights to navigate the ever-evolving digital landscape.
Professional Skillset
HTML 5 / CSS 3
Salesforce & Pardot
Google Search Ads, LinkedIn Ads, Twitter Ads
HubSpot
Marketo
Google Tag Manager
WordPress & Wix
Semrush
Zapier
Adobe Photoshop
Canva
Asana / Trello / Monday
Apollo
Clay